A coffee-fuelled designer, storyteller, and branding enthusiast with a love for weaving culture, creativity, and connection into everything I do.

Growing up in a family of business owners, I got a front-row seat to the ins and outs of small business—especially in hospitality. That experience gave me a deep appreciation for brand identity and the magic of great marketing. After completing my Cert III in Screen & Media and a Diploma of Business, I hit the road along Australia’s East Coast, before settling in Byron Bay for a few years. There, I dived into retail, digital marketing, and design—creating content for boutique businesses and exploring cultural branding with First Nations operators. 

That path led me to a contract role with Kakadu Tourism in the Northern Territory, where I spent time on-country at Cooinda Lodge and Mercure Crocodile Hotel. Absorbing the wonders of Australia’s deep cultural history and witnessing the gap between cultural branding and modern marketing, I knew this was my space to create impact.

I’ve since dedicated three years to transforming the company’s visual identity through a wide range of creative projects, including a complete website redesign, on-site signage, merchandise, email marketing campaigns, photoshoot and video production, brand and tourism body collaborations, historical information boards, tour boat artworks, and e-commerce platforms showcasing local Indigenous artworks.

Now, through Indigai, I bring brands to life with design that’s not just visually striking but deeply meaningful. Whether it's creative direction, branding, or full-scale marketing collateral—I create with purpose, and storytelling is forever at the core.